Executive Intelligence

ISKCON Whitefield

Period

Centre / IBC

Sub-Category

Total Inflow (Revenue)

₹0

Shopify, QRs & AutoDebits

Total Outflow (Expenses)

₹0

Claims, Bills, Cards & Payrolls

Net Surplus / (Deficit) 0.0%

₹0

Operating Balance

Total Activity Count

Across Active Financial Rails

Center Performance Matrix • Easebuzz QRs & Volopay Outflows

IBC AECS — Financial Streams Matrix

Live Reconciled

Particulars / Stream	Inflow Center QR Collections	Outflow Volopay Vouchers	Surplus Net Operating Balance
Center's QR Code Donation Easebuzz QR Devotee & visitor seva received via dedicated Center QR codes	₹0 0 QR collections	₹0 0 Volopay vouchers	₹0 0.0% Margin
Temple Construction Capital Project Dedicated temple project capital allocations	— Logic Pending	— Logic Pending	— —
Sales Sales QR Literature, book distribution & merchandise sales via Center Sales QRs	₹0 0 Sales orders	— N/A	— N/A
Yatra Yatra Stream Pilgrimage, travel bookings & devotional yatra registrations	— Logic Pending	— Logic Pending	— —
Total Center Operating Position Consolidated Inflow vs. Volopay Outflows	₹0 Total Revenue	₹0 Total Expenses	₹0 Net Operating Surplus

Project Financial Anatomy

Project P&L Breakdown

Self-Sufficient

Inflow Sources (Revenue)

₹0

Outflow Allocations (Expenses)

₹0

Dedicated Seva Scheme

Ekadashi Sankalpa

Total Inflow ₹90,80,708

Total Completed Contributions 13,586

Average Contribution ₹668

Select Month:

Auto UPI

35.5% Split

₹32,22,643

Recurring e-Mandates 5,413 Debits

Shopify Website

55.6% Split

₹50,51,160

Online Installment Tiers 7,413 Orders

QR Code

8.9% Split

₹8,06,905

ISKCON EKADASI SANKALPA QR 760 Payments

Source Split for Selected Month: Auto UPI 35.5% • Shopify 55.6% • QR Code 8.9%

Dedicated Seva Scheme • All FY 2026-27 (YTD)

Pledge Donations

Total Inflow ₹30,48,112

Total Completed Contributions 147

Average Contribution ₹20,736

Select Month:

Shopify (Razorpay)

78.4% Split

₹23,89,840

Primary Online Gateway 110 Orders

Shopify (Easebuzz)

21.6% Split

₹6,58,272

PG Transition (Jul-Sep) 37 Orders

Top Contribution Tier

29.5% Share

₹9,00,008

Installment of 100008/- 9 Orders

Gateway Split for Selected Month: Razorpay 78.4% • Easebuzz 21.6%

Tier Breakdown

10 Active Seva Tiers

Google Sheet: Tab 'AutoDebit' (gid: 1823276527) • All FY 2026-27

Auto-Debit Mandates

Total Inflow ₹22,64,486

Completed Debits 646

Active Donors 112

Average Debit ₹3,505

Select Month:

80G Tax-Exempt Inflow

97.6% Share

₹22,10,432

Receipt 4102-General Donation 622 Debits

Major Sustainers (≥ ₹5,000)

41.5% Share

₹9,40,000

₹10K & ₹5K Monthly Donors 134 Debits

Dr Ledger: Digio Gateway (Col X)

114 UMRNs

100% Cleared

CHQNO: ACHDROW (Col C) Avg ₹3.77L / month

Contribution Tier Distribution for Selected Period: ≥₹10K: 23.8% • ₹5K–₹10K: 17.7% • ₹2K–₹5K: 10.9% • ₹1K–₹2K: 10.0% • <₹1K: 2.3%

Mandates Register

646 Debits Processed

Dedicated Seva Scheme • All FY 2026-27 (YTD)

Life Member Scheme

Total Inflow ₹13,33,320

Enrolled Life Patrons 24

Patron Seva Contribution ₹55,555

Select Month:

Shopify (Razorpay)

87.5% Split

₹11,66,655

Primary Online Gateway (Apr–Jul) 21 Members

Shopify (Easebuzz)

12.5% Split

₹1,66,665

PG Transition (Aug–Sep) 3 Members

Standard Membership Tier

100% Share

₹55,555

Lifetime Devotee Privilege 24 Patrons

Gateway Split for Selected Month: Razorpay 87.5% • Easebuzz 12.5%

Enrolled Patrons

24 Life Patrons Enrolled

High-Value Patron Scheme • All FY 2026-27 (YTD)

Patrons Scheme (HNI)

Total Inflow ₹10,08,000

Enrolled Patrons 8

Average Patron Seva ₹1,26,000

Select Month:

Become a Dharma Karta

75.0% Share

₹7,56,000

Fixed Tier: ₹1,08,000 7 Patrons

Become a Dharmadhikari

25.0% Share

₹2,52,000

Fixed Tier: ₹2,52,000 1 Patron

Payment Gateways

89.3% Razorpay

₹9.00L / ₹1.08L

Razorpay vs Easebuzz Razorpay: 7 • Easebuzz: 1

Patron Category Split for Selected Period: Dharma Karta 75.0% (₹7.56L) • Dharmadhikari 25.0% (₹2.52L)

Patron Registry

8 Patrons Enrolled

100% Forensic P&L • Multi-Channel Tracking • 17 Months Verified

Social Media & Performance Marketing

Pure Ad Revenue ₹5.62 Cr

Total Spend ₹4.10 Cr

Net Contribution +₹1.52 Cr

Blended ROAS 1.65x

Select Period:

Pure Social Media Revenue

📈

₹5,62,09,024

Direct ad clicks + halo lift 75.5% of Store

Direct Media Ad Spend

🎯

₹3,40,05,765

Meta ₹2.20Cr • Google ₹1.20Cr

Agencies & Tools

🤝

₹70,27,347

Agencies ₹56.3L • Tools ₹7.6L • Influencers ₹5.7L

Total Social Media Spend

💳

₹4,10,33,113

All 868 Volopay txns verified

Net Profit / Contribution

💰

+₹1,51,75,912

Net surplus after all bills 27.0% Margin

Blended Direct ROAS

⚡

1.65x

Revenue ÷ Ad Spend 1.37x Total ROI

Monthly Cashflow & Margin

Spend Allocation

Monthly Performance Ledger

Month	Store Revenue	Pure SM Revenue	Direct Ad Spend	Agency & Other	Total Cost	Net Profit / Margin	Direct ROAS	Total ROI	Net Margin %	Ad Share %	Audit

Expense Head Audit

Top Agencies & Vendors

Vendor / Agency Name	Expense Category	Invoices / Txns	Total Paid (INR)	Share of Spend

11 Telecallers Verified • 16 Months Audited • Direct Attribution

Field Sales & Telecalling

Sourced Donations ₹1.03 Cr

Total Costs (Payroll+OpEx) ₹34.49 L

Net Cash Surplus +₹68.36 L

Fundraising ROI 2.98x

Select Period:

Sourced Donations Inflow

📞

₹1,02,85,701

Verified across 11 telecallers 100% Reconciled

Staff Salaries (Volopay Payroll)

👥

₹13,91,976

87 payroll payouts verified 7.39x Salary ROI

Tools, SIMs & Operational OpEx

📱

₹20,57,346

Calling software, SIMs, claims & bills

Total Department Cost

💳

₹34,49,322

Salaries + Operational Overhead

Net Department Surplus

💰

+₹68,36,379

Net cash contribution to temple 66.5% Margin

Blended Fundraising ROI

⚡

2.98x

₹1 spent = ₹2.98 raised Highly Profitable

Monthly Sourcing vs Costs

Channel Distribution

Caller Performance Leaderboard

Caller / Fundraiser	Assigned Staff (Volopay)	Role	Donations Sourced	Salary Paid	Net Contribution	Salary ROI	Transactions

Monthly Performance Ledger

Month	Telecalling Inflow	Staff Salaries	Operational OpEx	Total Outflow	Net Surplus	Net Margin	Fundraising ROI

Attribution Model: Zero Double-Counting Verification

How telecalling donations and gateway receipts are reconciled without duplicate revenue.

Where Telecalling Inflow Lands in the Temple Accounts:

Website Links (Shopify / Easebuzz PG): ~64.5% of donations. Callers provide website donation links to donors; the funds are received via Razorpay/Easebuzz PG and recorded in the primary income register.
Dedicated Caller QRs (Easebuzz ISKCON FR): ~30.4% of donations. Virtual QR codes assigned to individual callers; funds settle into the Easebuzz account.
Direct Bank UPI & Cash: ~5.1% of donations. Direct temple bank transfers and physical cash receipts handed over to temple accounts.

Accounting Integrity Guarantee:

In the global temple P&L ("All Centres"), top-level revenue is anchored exclusively to actual gateway and bank settlements. The Field Sales view serves as the sales attribution and departmental ROI layer, crediting the callers with the revenue they influenced while charging them for their staff salaries and operating overhead.

Forensic Deduction Audit: Why Store Revenue ≠ Pure Ad Revenue

Zero double-counting accounting model for temple contributions.

The 3 Non-Ad Temple Channels Deducted:

Congregation WhatsApp Broadcasts: Devotees donating via Ekadasi links (es_generic) and festival broadcasts (Akshaya Tritiya, etc.).
Field Sales Calling Team: Direct phone outreach by Matajis/Prabhujis converting donors offline.
Committed Devotee Sankalpas / Pledges: Regular recurring brick pledges (e.g. ₹1080/mo, Dharmadhikari) from long-term patrons.

The Overlap Adjustment (Preventing Double Deduction):

If a devotee donated on Ekadasi via WhatsApp for their Sankalpa pledge, they exist in both the WhatsApp report and the Sankalpa product report. Our boolean union logic separates es_generic and Caller Sankalpa so that every non-ad rupee is deducted exactly once. Social Media is given 100% credit for the true incremental donor funds it created.

IBC AECS — Financial Streams Matrix

Project P&L Breakdown

Inflow Sources (Revenue)

Outflow Allocations (Expenses)

Ekadashi Sankalpa

Pledge Donations

Tier Breakdown

Auto-Debit Mandates

Mandates Register

Life Member Scheme

Enrolled Patrons

Patrons Scheme (HNI)

Patron Registry

Social Media & Performance Marketing

Monthly Cashflow & Margin

Spend Allocation

Monthly Performance Ledger

Expense Head Audit

Top Agencies & Vendors

Field Sales & Telecalling

Monthly Sourcing vs Costs

Channel Distribution

Caller Performance Leaderboard

Monthly Performance Ledger

Attribution Model: Zero Double-Counting Verification

Forensic Deduction Audit: Why Store Revenue ≠ Pure Ad Revenue

Synchronizing Financial Data

Center Operations — Source Project Breakdown

Source Project & Category Mapping (Google Sheet Column A & C)

Itemized Audit Ledger & Payment Details